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Image of a group of people around a whiteboard. On the left is a man pointing, on the right is a man and woman listening.

Understanding B2B versus B2C in product development

There’s a distinction between a customer and a consumer and how you distinguish between the two. When you’re in the business to business (B2B) space, you need to satisfy both the consumer and the customer.

Here Bob Moesta and Greg Engle discuss the point that when you’re in the business to business (B2B) space, you need to satisfy both the consumer and the customer.