If we asked you to draw a picture of your new product development process timeline, what would it look like? Our best guess is that it would look something like the timeline to the left.
- What issues does this timeline present?
- Would you have a clear understanding of the consumer insight?
- Would you understand how this project is going to help your division grow its business?
- Would you be able to design products that could withstand “noise”?
- Would you be able to launch on time?
These are questions that are almost impossible to answer if your timeline looks at all like the timeline to the left which we see so often. That is why we created Greenline Development, to help perfect the product development process making innovation more successful and repeatable.