Flip the lens on your innovation practice.
Reset, reorganize and recharge your brain to build better products
In today's Circuit Breaker episode, Bob and Greg explore an interesting topic from an audience member: How would the curriculum in business schools change if JTBD was more widely understood?
Series 2, Episode 14 | 11 April 2023
In today's episode of the Circuit Breaker Show, Bob and Greg address a current trend they've noticed in their interactions with customers, balancing the pendulum between process-driven product development and practice.
Series 2, Episode 13 | 4 April 2023
On today's episode of the Circuit Breaker Show, Bob and Greg address one of their guiding principles, listening, particularly in the context of JTBD. You'll learn about the orientation of the language as they expound more about listening for intent.
Series 2, Episode 12 | 28 March 2023
In today's episode of the Circuit Breaker Show, Bob and Greg will delve into ChatGPT and express their concerns and fears about it.
Series 2, Episode 11 | 21 March 2023
In today's Circuit Breaker Show, Bob and Greg unpack the milkshake story, or what their competitors call "the milkshake marketing myth."
Series 2, Episode 10 | 14 March 2023
In today's Circuit Breaker Show, Bob and Greg discuss why New Year's resolutions or new habits are hard to maintain as well as their frameworks for achieving and maintaining them.
Series 2, Episode 9 | 7 March 2023
If I paint the picture for you, I'm convincing. If you paint the picture for me and answer my questions, you create your own context. On today's Circuit Breaker Show, Bob and Greg tackle the myth of convincing and how it leads to buyer's remorse as they talk about selling new ideas.
Series 2, Episode 8 | 28 February 2023
In today's episode of the Circuit Breaker Show, Bob and Greg continue their discussion of Bob's book, focusing specifically on trade-offs. You'll learn how empathetic perspective and trade-offs intertwine, for example, by understanding and emulating consumer trade-offs when designing a product.
Series 2: Episode 7 | 21 February 2023
On today's episode of the Circuit Breaker Show, Bob and Greg dive into a subject covered in Bob's book, "Learning to Build," namely causal structures, and why they represent one of the five bedrock skills every innovator must possess.
Series 2: Episode 6 | 19 February 2023
Technical benchmarking is usually done on the supply side, and consumer benchmarking is done on the demand side. On today's Circuit Breaker Show, Bob and Greg talk about benchmarking and how it works as a kind of prototyping to find a common language for marketing, sales and developing a better product.
Series 2: Episode 5 | 7 February 2023
