Matt Sheppard
Principal
Flip the lens on your innovation practice.
Identifying the causality of consumer behavior, we help you make consumers’ lives easier providing them new ways to make progress with products, services, business models and brands.
Matt Sheppard really wants to know the why behind how things work – what’s really happening. Creating the dots and then figuring out how to connect them, Matt goes deeper. He seeks to understand the details in order to provide clarity.
His background in economics, debt & equity investment banking brings a structured analytical approach to thinking. Keeping the balance between simplicity and depth, Matt builds processes around the methods and tools to make them repeatable.
Matt is always willing to debate, always willing to share knowledge. He believes the more you debate, the more clarity is created for everyone.
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