Learning and Resources

Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.

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Jobs To Be Done

Is Jobs to be Done a gimmick?

It’s a book of truth about the customer in a moment. And this piece of information we can use to apply to the supply side and understand how to build products that are actually meaningful and better for both our organizations and the customer.

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Innovation Learning to Build

Learning To Build

An overview of the best-selling book that will show you the five bedrock skills of innovators and entrepreneurs.

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Getting Buy-In Jobs To Be Done

3 Tips for Getting Buy-In for Jobs to be Done

When facing a business challenge of some kind, most people can see the symptoms. But few can get to the real issue – and show how in the long term, doing things the old way could harm your organization. But why is getting buy-in for new ways so tough?