Understand why your customers hire
you.

We’ll help you find (and fix) customer blind spots and achieve cross-team alignment so you can carve out a clearer path to growth and innovation.

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Trusted by the best of the best.

Southern New Hampshire University
Hudl
Intercom
Autobooks
Target

Working with The Re-Wired Group transformed the way we look at our business.

We now understand why our customers hire us and what they are looking to accomplish.

Julie, R&D Director, CPG Company
Read more customer success stories

Tired of looking through the wrong side of the binoculars?

Whether you’re trying to launch a new product, optimize an existing solution, or unlock consistent and scalable growth—you know something’s missing, and you can’t figure out what.

And as a result,

  • Your launches are barely registering with your target audience. 
  • Your product is so overdesigned that it’s barely useable.
  • Your growth and retention rates are all over the place. 

On top of this, you can’t get your internal teams on the same page. You may have the same goals but can’t define a consistent vision, process, or language.

Sound familiar? Let us help you see clearly.

We help you look at your problems in a new way so you can finally develop a plan that fits for your company and your customers that your whole organization can get behind.

How we can help you.

Think of us like an ‘innovation incubator’—helping you completely transform your mindset and approach, nurture and develop ideas, and prepare them to launch.

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Uncover

Consumer Behavior Consulting

Start creating more successful, customer-centric products and experiences using our proven Jobs-To-Be-Done (JTBD) methodology.

Align

Cross-Functional  Alignment

Develop consistent processes, a shared language, and a vision for growth that your entire organization can support and understand.

Build

Product Development Consultants

Gain the skills and tools to diagnose and address customer experience gaps and execute product development and innovation projects with confidence.

Uncover
the hidden
value of your
customers
and get results like…

500% growth in 18 months and 3x revenue for intercom. 1000% revenue growth and 100000 student enrolments for SNHU. 2x faster lead-to-customer conversion time and 2x more leads for autobooks.

Latest news.

Bob confirmed for this year’s INDUSTRY event

New JTBD coaching program launched

Image shows the Jobs to be Done timeline - the process of making a decision to make progress and switch from one product to another. Image shows several stick people highlighting the seven stages.

What is the Jobs to be Done framework?

With clarity comes focus.

When you know exactly who your best-fit customers are, have the right words to communicate how you help them, and the right tools to do the job—you can finally break out of the messy middle and build better products and experiences. 

Our services are tailored to suit you. They range from partnering with you to unravel your complex business challenges via JTBD projects, providing personalized coaching, and running engaging JTBD workshops your teams will never forget.

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Our team.

Bob Moesta
Bob Moesta

CEO Founder

Greg Engle
Greg Engle

Founding Partner

Katherine Thompson
Katherine Thompson

Principal

Matt Sheppard
Matt Sheppard

Principal

Interested in working together?

To find out how we can help, tell us what progress you want to make so we can better understand your goals and see if we’re a fit.

Help me fix my prioritization puzzle. Iteration on the same feature over and over. Connect products better to customers. Not just the how but the why.