Flip the lens on your
innovation practice.

We’ll help you find (and fix) customer blind spots and achieve cross-team alignment so you can carve out a clearer path to growth and innovation.

Light bulb

Trusted by the best of the best.

Southern New Hampshire University

Working with The Re-Wired Group transformed the way we look at our business. We now understand why our customers hire us and what they are looking to accomplish.

Julie, R&D Director, CPG Company
Read more customer success stories

Aren’t you tired of looking through the wrong side of the binoculars?

Whether you’re trying to launch a new product, optimize an existing solution, or unlock consistent and scalable growth—you know something’s missing, and you can’t figure out what.

And as a result,

  • Your launches are barely registering with your target audience. 
  • Your product is so overdesigned that it’s barely useable.
  • Your growth and retention rates are all over the place. 

On top of this, you can’t get your internal teams on the same page. You may have the same goals but can’t define a consistent vision, process, or language.

Sound familiar? Let us help you see clearly.

We help you look at your problems in a new way so you can finally develop a plan that fits for your company and your customers that your whole organization can get behind. 

How we can help you.

Think of us like an ‘innovation incubator’—helping you completely transform your mindset and approach, nurture and develop ideas, and prepare them to launch.


Consumer Behavior Consulting

Start creating more successful, customer-centric products and experiences using our proven Jobs-To-Be-Done (JTBD) methodology.


Cross-Functional  Alignment

Develop consistent processes, a shared language, and a vision for growth that your entire organization can support and understand.


Product Development Consultants

Gain the necessary skills and tools to diagnose and address customer experience gaps and execute product development and innovation projects with confidence.

the hidden
value of your
and get results like…

500% growth in 18 months and 3x revenue for intercom. 1000% revenue growth and 100000 student enrolments for SNHU. 2x faster lead-to-customer conversion time and 2x more leads for autobooks.

To act differently, you need to think differently.

And that’s what we help teams do. We help you see what you can’t and discover solutions and opportunities you might’ve missed on your own. 

In other words, we deliver clarity. 


Actionable customer research.

Understand the exact jobs your customers want done and why. Apply to your organization and watch growth soar.


Clear language and vision you can all rally around.

Gain alignment across teams and departments with shared messaging around demand and Jobs-To-Be-Done.


Clear deliverables and processes

that you can immediately implement, replicate, and optimize on your own and within your cross-functional teams.

And with clarity comes focus.

When you know exactly who your best-fit customers are, have the right words to communicate how you help them, and the right tools to do the job—you can finally break out of the messy middle and build better products and experiences. 

Person in front of whiteboard

Why people hire us.

Original thinkers of Jobs-To-Be-Done.

Our founder, Bob Moesta, quite literally wrote the book on Jobs-To-Be-Done. And as a firm, we have helped launch over 3000 products in industries like CPG, software, healthcare, and consumer electronics.

Truly custom approach.

You won’t get any cut-and-paste strategy decks from us. We roll up our sleeves and work closely with your team to diagnose your problem. Then, we ​​help you plan out the right next steps for your organization.

Shared vision and processes.

You’ll gain crystal-clear language and concepts your teams can easily align themselves with. You’ll also get replicable processes that you can apply to new problems and innovation projects. 

Novel findings and perspectives.

You can’t do the same thing and expect different results. We’ll help you think about your product in an entirely new way so you know where to double down and what to do next to get your desired results.

Our team.

Bob Moesta
Bob Moesta

CEO Founder

Greg Engle
Greg Engle

Founding Partner

Katherine Thompson
Katherine Thompson


Matt Sheppard
Matt Sheppard


Interested in working together?

To find out how we can help, tell us what progress you want to make so we can better understand your goals and see if we’re a fit.

Help me fix my prioritization puzzle. Iteration on the same feature over and over. Connect products better to customers. Not just the how but the why.