Unlocking what consumers say versus what they do
How Basecamp experienced YOY growth by aligning its marketing and product around its customers’ true motivations.
Flip the lens on your innovation practice.
Case studies
Organisations from multiple industries use The Re-Wired Group to uncover blind spots, get team alignment, and build products that help customers to make progress. Learn how.
From gut reactions to actionable insights for Intercom
When serving everyone means you’re serving no-one. How Intercom achieved 500% growth in 18 months by architecting its functions around the progress their customers wanted to make when hiring them
Skyrocketing online enrolment and revenue at SNHU
How SNHU increased online class enrolment by 259x and became a billion-dollar institution.
Diagnosing the Autobooks Demo + Sales Process
How Autobooks closed twice as many leads (in half the time) by overhauling their sales process and demo.
The Mattress Interview (& why impulse purchases don’t exist)
In this Switch Workshop, we share with you the very process used to understand why the impulse buy doesn’t exist, with an interview run by Bob Moesta and Chris Spiek of The Re-Wired Group, and Brian Walker, the Mattress Buyer.
Milkshakes in the Morning – The JTBD Story
How a fast food restaurant increased sales of milkshakes by identifying who it was really competing against in the customers’ eyes.
Identifying homeowners’ switching moments to increase sales
How The Re-Wired Group partnered with a homebuilder to increase sales by over 20% by identifying the switching moment of its customers.