About Southern New Hampshire University (SNHU)
SNHU is a private, nonprofit university with an 85-year history of educating successful professionals. They’re one of the fastest-growing universities in the country, with over 85,000 students enrolled in more than 200 undergraduate and graduate degree and certificate programs, available online and at their main campus in Manchester, N.H.
In 2010, SNHU had an online distance learning program with roughly 500 students.
Even though the program was a decade old, the university treated it like a side project and didn’t invest many resources into it. The online program also attracted different types of students.
Compared to the typical 18–22 year-olds jetting off to college after high school graduation, the online learners were older adults raising families, working full-time, or serving in the military.
University president Paul LeBlanc had a hunch that the online learners were ‘hiring’ SNHU for a different reason than the full-time, in-person college students — but he wasn’t exactly sure what that could be and why.
Industry: Higher Education
Company Size: 10,000+ employees
Use Case: Cross-Functional Alignment