Demand Side JTBD SaaS
A key unlock for SaaS growth could be deprioritizing a particular Job.
Sometimes, a key unlock for growth is deprioritizing a particular Job. Learn how SaaS organisation, InVideo, dropped a Job and saw revenue soar.
Flip the lens on your innovation practice.
Articles
churn Jobs To Be Done SaaS
Why churn is a problematic word in the world of SaaS
As you scale your SaaS or indeed any product-based organization, you’ll be laser-focused on keeping your customer base. But there are a few reasons why this metric can actually be hugely misleading.
Demand-Side Sales Sales
Why demand-side selling is better (if you want your product to be a success).
Think about your product. How do you sell it? It’s likely that your sales and marketing spend time looking at the features and benefits, figuring out to who you’re going to sell it. But there’s actually another way.
JTBD Research Startups
Zero to One – Can you use JTBD?
Can you use Jobs to be Done if you’ve got no customers? This was a topic I discussed on the podcast with Lenny Rachitsky, titled the Ultimate Guide to JTBD.
Demand-Side Sales Sales
Why I have a big problem with TAM
TAM is the first step of market sizing whereby we look for the total demand for a product – but are we using the right data?