Demand Side Innovation Product Development

Rebranding the word innovation

If you talk to companies, it seems like innovation is the main goal. But with so much focus on innovation, why don’t we have more of it?

Jobs To Be Done

Is Jobs to be Done a gimmick?

It’s a book of truth about the customer in a moment. And this piece of information we can use to apply to the supply side and understand how to build products that are actually meaningful and better for both our organizations and the customer.