Buyer Personas Jobs To Be Done

JTBD versus Buyer Personas

JTBD is all about what people are going to do next, it’s not about the Job they do now. That’s why you can’t over simplify your audience.

Interviews Jobs To Be Done

How to improve your JTBD interviewing skills

You know when you’ve done a good job when they’re laughing or showing emotion with you. If they say, “boy, that’s a really good question i haven’t thought about that” you’re on the right track. 

Jobs To Be Done

What should a JTBD include?

What separates us from other practitioners of Jobs to be Done (JTBD), is we talk about the functional, emotional and social components. For a Job to be truly complete, it needs all three elements.