Flip the lens on your innovation practice.
Here’s something worth sitting with: there’s no such thing as a new idea. If something seems new it’s because you haven’t seen it in that place before. But it’s been done.
Stop trying to convince people. For founders selling new ideas, real progress comes from surfacing the anxieties… not winning the argument.
Everybody says they’re customer-centric. Then you watch how they work, and almost everybody behaves left-to-right, supply-side first.
Stalled growth is rarely a positioning or feature problem. Here’s how InVideo grew $25M by applying systems thinking.
Big data shows you what happened, not why. Learn why causation comes from going narrow and deep first, then using big data to confirm and size.
