Flip the lens on your innovation practice.
Nearly half of all resources on new product development and commercialization are spent on projects and products that either get canceled or underperform.
When facing a business challenge of some kind, most people can see the symptoms. But few can get to the real issue – and show how in the long term, doing things the old way could harm your organization. But why is getting buy-in for new ways so tough?
Sales, product, and engineering teams work great individually, but put them together and things fall through the cracks. Despite all the meetings, tension only seems to grow, causing teams to get farther and farther away from the customer. Sound familiar?
Over the years, Design Thinking has emerged as the default go-to framework for innovation, but is it really the best way to innovate, develop, and launch new products? Let’s break it down.
Traditional sales are not in sync with the way people buy. They say up to 60% of b2b purchase processes end in no decision. That’s because we overwhelm our buyers.
