Flip the lens on your innovation practice.
People in business think they know about the market… but there’s a disconnect. And this disconnect comes from our need to make sales a ‘process’ and not about demand.
The key to effective teams who’ll be key to the success of a JTBD project are those who will mesh well together, and who will complement each other’s strengths and weaknesses.
It’s a book of truth about the customer in a moment. And this piece of information we can use to apply to the supply side and understand how to build products that are actually meaningful and better for both our organizations and the customer.
And what does steak or pizza have to do with uncovering demand?
Nearly half of all resources on new product development and commercialization are spent on projects and products that either get canceled or underperform.
