Jobs To Be Done

Is Jobs to be Done a gimmick?

It’s a book of truth about the customer in a moment. And this piece of information we can use to apply to the supply side and understand how to build products that are actually meaningful and better for both our organizations and the customer.

Two Diverse Multiethnic Female Have a Discussion in Meeting Room Behind Glass Walls in an Ofice.
Getting Buy-In Jobs To Be Done

3 Tips for Getting Buy-In for Jobs to be Done

When facing a business challenge of some kind, most people can see the symptoms. But few can get to the real issue – and show how in the long term, doing things the old way could harm your organization. But why is getting buy-in for new ways so tough?