
Why I have a big problem with TAM
TAM is the first step of market sizing whereby we look for the total demand for a product – but are we using the right data?
TAM is the first step of market sizing whereby we look for the total demand for a product – but are we using the right data?
As entrepreneurs we have this habit of looking at an issue as “one problem with one solution”. This is know as red line development. When you don’t look at a situation broadly enough, you end up defaulting to conduct A/B testing.
Bob shares the key differences between innovation and invention. He discusses the traits, the thinking, and the skills.
Spoiler: They’re not doing it on purpose, you’re just not asking the right questions.
You can’t just build based on who. Unpacking language to get past the surface crap people tell themselves.