Articles

Understanding B2B versus B2C in product development

There’s a distinction between a customer and a consumer and how you distinguish between the two. When you’re in the business to business (B2B) space, you need to satisfy both the consumer and the customer.

Here Bob Moesta and Greg Engle discuss the point that when you’re in the business to business (B2B) space, you need to satisfy both the consumer and the customer. 

What do we mean by demand-side and supply-side?

There are two different, interdependent systems in product innovation: supply and demand. Some believe the supply creates the demand, but at The Re-Wired Group, we think differently.

A Paradigm Shift to a Demand-First Approach

Jobs to Be Done: A Paradigm Shift to a Demand-First Approach. By Greg Engle, Founding Partner, The Re-Wired Group