Business School Jobs To Be Done
Why business schools won’t teach you the most important thing about business
Most MBA programs give you a toolbox without teaching you when to use the tools. Here’s what’s missing.
Flip the lens on your innovation practice.
Learning and Resources
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Jobs To Be Done Product Development trade-offs
Trade-offs in product development: The engine that moves products forward
Tradeoffs are the engine of progress. When you get good at them, you stop chasing perfection and start moving forward in meaningful ways.
Competitive Benchmarking Demand-Side Sales Jobs To Be Done
Two types of benchmarking every technical team needs to master
There’s a second type of benchmarking that’s just as critical, and it’s the bridge that helps you actually talk to marketing, sales, and most importantly, your customers.
Interviews Jobs To Be Done
Why customers said they wanted your product (but didn’t buy it)
Customers said they wanted it. You built it. They didn’t buy it. Discover why there’s a lack of symmetry between what people say they want and what they actually hire.
Demand-Side Sales Four Forces
Why feature-benefit selling always backfires
Learn how to flip the traditional sales lens from “who will buy my product?” to “what progress are people struggling to make?”