Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
How many of your subscribers are paying and not using? Bob Moesta on finding non-consumption inside the accounts you already won.
Everybody in product development uses the word trade-off, and I’m not sure everybody means the same thing by it.
Buying isn’t using. Why do most innovation teams ask questions that can only confirm what they already know?
When a team hands me a persona at the kickoff of a product project and tells me this is who we’re building for, I already know how the next nine months are going to go.
Here’s something worth sitting with: there’s no such thing as a new idea. If something seems new it’s because you haven’t seen it in that place before. But it’s been done.
