Stop guessing what your customers want – start knowing why they buy.
Design consulting that gets your entire organization speaking the same language so you can finally turn insights into market share.
Flip the lens on your innovation practice.
Your insights are telling you who buys, not why they buy.
You’ve got plenty of data. Demographics, surveys, focus groups. But when it comes to
launching that new product or repositioning your brand, something’s still missing.
You know the CPG world moves slowly. You don’t have the luxury other industries do –
it takes time to launch new products.
By the time you launch, you’ve lost confidence in whether you’re solving the right problem.
That’s where we can help. We partner with CPG companies, helping them to dig into their consumers’ behavior with our leading design consulting services.
Problems we solve
Each department has a different way of talking about the customer
Marketing sees segments. Innovation sees features. Brand sees personas.
Nobody’s talking about the same person.
Your idea and final product are
totally different
What started as break-through innovation gets chipped away by regulations, manufacturing constraints, and committee decisions until it’s unrecognizable.
You lead with segmentation when you should start with customer struggles
You’re organizing people by demographics
instead of understanding the progress they’re trying to make and the Job they’re trying to get done.
Our design consulting approach for CPG.
Immersive Consulting
Work closely with us to gather the customer behavior knowledge you need for a next-level launch.
Jobs-To-Be-Done Consumer Research
Understand customer behavior change and uncover exactly why your consumers ‘hire’ your product.
Mentorship and Coaching
Get the expert support and guidance you need to launch products with pulling power.
Partnering with marketing and insight teams.
“The reality is most customers can’t accurately articulate why they bought. Re-Wired helped us build a successful growth strategy informed by why and when customers buy our products.”
CPG |Head of Marketing
“Innovation was a focus and was meant to be driving a significant amount of top-line sales. But we had over-designed solutions. The Re-Wired Group made it simple again for us. ”
Retailer | Product Design Lead
Resources
Shopping versus restocking: an intro
Going beyond traditional research
Shelf defense – Milky Way and Snickers
Better consumer research starts here.
Demystify CPG consumer behavior to drive dramatic growth for your organization.
