Stop hoping people will engage. Start knowing what drives them to act.
Align your teams around your mission. Consumer behaviour insights for not-for-profit organisations that turn engagement into lasting change.
Flip the lens on your innovation practice.
You have lots of quantitative data, but no predictive insights
You know how many people are in your pipeline, but you can’t predict who’s ready to take action.
You’re treating your different audiences the same
Your traditional supporters engage with you for different reasons than your newer constituents, but you’re using the same programs for both.
Your communication approaches feel generic and like everyone else
One-size-fits-all messaging doesn’t speak to what actually motivates different people to get involved with your cause.
Closing the gap between activity and action.
You’re tracking activity metrics, running programs, and pushing content. But engagement feels random and conversion rates are disappointing.
Your mission is clear, but your path to impact isn’t. The problem? You’re measuring activity, not understanding motivation.
Through our JTBD consulting, we work with teams in the not-for-profit sector to dig deeper by solving these problems.
We help you understand what drives people to take action.
When you understand what drives action, your programs actually convert.
When you know the Job people hire you to do, you can scale what works and
stop what doesn’t.
We’ll help you get there.
Here’s how:
- Create a shared language based on the Jobs people hire your organization to do, not just the demographics of who they are
- Identify leading indicators that predict when someone is ready to move from interest to action
- Develop targeted approaches for different audience motivations instead of generic one-size-fits-all programs
- Align your entire organization around constituent progress so programs, communications, and development work toward the same outcomes.
With clarity comes focus.
“The Re-Wired Group gave us the language and tools to do things more effectively.
Now we’re able to apply these tools in a more financially responsible way, with greater conversion. We’re saving money and seeing better results by applying a new framework to our existing tools.”Not-for-profit, Program Manager
Better consumer research starts here.
Ready to turn engagement into lasting impact? Tell us what progress you want to make.
