Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
I’ve spent nearly four decades working in innovation- starting in automotive, then defence, then food from 1993 to 2000. Since founding The Re-Wired Group along with my co-founder, Greg, we’ve been deeply embedded in the CPG world.
“Customers love it” is the most dangerous phrase in product. When adoption stalls, the problem isn’t your features… it’s what you’re listening for.
There’s no doubt that tools like ChatGPT have changed how we work. But in our rush to embrace efficiency, are we sacrificing something more valuable?
Most MBA programs give you a toolbox without teaching you when to use the tools. Here’s what’s missing.
Tradeoffs are the engine of progress. When you get good at them, you stop chasing perfection and start moving forward in meaningful ways.
