Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Most salespeople focus on closing the deal. But if you don’t understand why your customer bought in the first place, you’ll keep losing deals you should win and customers you should keep.
If your signups have stalled or your repositioning isn’t landing, I’d bet good money the problem isn’t your funnel.
I’ve spent nearly four decades working in innovation- starting in automotive, then defence, then food from 1993 to 2000. Since founding The Re-Wired Group along with my co-founder, Greg, we’ve been deeply embedded in the CPG world.
“Customers love it” is the most dangerous phrase in product. When adoption stalls, the problem isn’t your features… it’s what you’re listening for.
There’s no doubt that tools like ChatGPT have changed how we work. But in our rush to embrace efficiency, are we sacrificing something more valuable?
