Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Whether you’re an early-stage founder or part of a scaling team, this guide will help you use the Jobs to Be Done framework for your SaaS.
For most SaaS founders, it’s the place where users click “buy,” sign up, or reach out to the company. But my experience has led me to realize that this page plays a much more significant role.
Sometimes, a key unlock for growth is deprioritizing a particular Job. Learn how SaaS organisation, InVideo, dropped a Job and saw revenue soar.
As you scale your SaaS or indeed any product-based organization, you’ll be laser-focused on keeping your customer base. But there are a few reasons why this metric can actually be hugely misleading.
Think about your product. How do you sell it? It’s likely that your sales and marketing spend time looking at the features and benefits, figuring out to who you’re going to sell it. But there’s actually another way.
