Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
There’s no doubt that tools like ChatGPT have changed how we work. But in our rush to embrace efficiency, are we sacrificing something more valuable?
Most MBA programs give you a toolbox without teaching you when to use the tools. Here’s what’s missing.
Tradeoffs are the engine of progress. When you get good at them, you stop chasing perfection and start moving forward in meaningful ways.
There’s a second type of benchmarking that’s just as critical, and it’s the bridge that helps you actually talk to marketing, sales, and most importantly, your customers.
Customers said they wanted it. You built it. They didn’t buy it. Discover why there’s a lack of symmetry between what people say they want and what they actually hire.
