Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Most companies think about growth the wrong way. They look at their existing market, count potential customers, and start optimizing – better features, sharper messaging, tighter sales processes.
Most salespeople focus on closing the deal. But if you don’t understand why your customer bought in the first place, you’ll keep losing deals you should win and customers you should keep.
If your signups have stalled or your repositioning isn’t landing, I’d bet good money the problem isn’t your funnel.
I’ve spent nearly four decades working in innovation- starting in automotive, then defence, then food from 1993 to 2000. Since founding The Re-Wired Group along with my co-founder, Greg, we’ve been deeply embedded in the CPG world.
“Customers love it” is the most dangerous phrase in product. When adoption stalls, the problem isn’t your features… it’s what you’re listening for.
