What do we mean by demand-side and supply-side?
There are two different, interdependent systems in product innovation: supply and demand. Some believe the supply creates the demand, but at The Re-Wired Group, we think differently.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
There are two different, interdependent systems in product innovation: supply and demand. Some believe the supply creates the demand, but at The Re-Wired Group, we think differently.
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Jobs To Be Done (JTBD) is a framework that helps you understand why and how people buy products.
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