Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
As you scale your SaaS or indeed any product-based organization, you’ll be laser-focused on keeping your customer base. But there are a few reasons why this metric can actually be hugely misleading.
Think about your product. How do you sell it? It’s likely that your sales and marketing spend time looking at the features and benefits, figuring out to who you’re going to sell it. But there’s actually another way.
Can you use Jobs to be Done if you’ve got no customers? This was a topic I discussed on the podcast with Lenny Rachitsky, titled the Ultimate Guide to JTBD.
TAM is the first step of market sizing whereby we look for the total demand for a product – but are we using the right data?
As entrepreneurs we have this habit of looking at an issue as “one problem with one solution”. This is know as red line development. When you don’t look at a situation broadly enough, you end up defaulting to conduct A/B testing.
