Demand Side Innovation Product Development
Rebranding the word innovation
If you talk to companies, it seems like innovation is the main goal. But with so much focus on innovation, why don’t we have more of it?
Flip the lens on your innovation practice.
Learning and Resources
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Demand-Side Sales Jobs To Be Done Sales
Using Right to Left Thinking: Applying JTBD to Sales
People in business think they know about the market… but there’s a disconnect. And this disconnect comes from our need to make sales a ‘process’ and not about demand.
Jobs To Be Done Team Alignment Team Management
How to assemble the best-fit team for a JTBD project
The key to effective teams who’ll be key to the success of a JTBD project are those who will mesh well together, and who will complement each other’s strengths and weaknesses.
Jobs To Be Done
Is Jobs to be Done a gimmick?
It’s a book of truth about the customer in a moment. And this piece of information we can use to apply to the supply side and understand how to build products that are actually meaningful and better for both our organizations and the customer.
Customer Insight Learning to Build
What’s Your Customer’s Value Code?
And what does steak or pizza have to do with uncovering demand?