There are two different, interdependent systems in product innovation: supply and demand. Some believe the supply creates the demand, but at The Re-Wired Group, we think differently.
Demand-Side Sales Product Development Sales
Jobs to Be Done: A Paradigm Shift to a Demand-First Approach. By Greg Engle, Founding Partner, The Re-Wired Group
Jobs To Be Done (JTBD) is a framework that helps you understand why and how people buy products.
Let us show you how to learn how to apply it.