The Re-Wired Group’s Bob Moesta has been confirmed to speak at Business of Software (BoS) in Cambridge, UK (March 27th 2023).
His session, Understanding your Customers’ Jobs to be Done, will help you to use the Jobs to be Done framework in practice and find a new source of inspiration for product strategy and your marketing messages.
Bob will join speakers including Ryan Singer, Bill Spruill, Matt Lerner, and Dr. Alison Vincent, for a 2 day conference focusing on building and growing successful software businesses and products.
New: JTBD Switch Interview Workshop
In addition to speaking at the conference, Bob will also be running a deep dive into JTBD interviews.
Limited to just 12 attendees, this exclusive workshop will provide participants with a live demonstration interview and debrief before running your own interviews with hands-on help from Bob as you proceed.
You’ll learn how to collect the essential information you need from customer interviews before exploring strategies for using your interview data points to influence product development, marketing, sales and more.
This workshop has now finished. Learn about our other JTBD workshops we run for organizations and at events.