Flip the lens on your innovation practice.
People don’t buy products, they buy progress. Learn how to shift from selling features to solving real customer problems, whether you’re a product manager, marketer, or salesperson. Stop pushing drills and start understanding why people need the hole.
Why would someone pick a Snickers over a Milky Way? As it turns out, the who, what, when, where, and why for each product are very different
Decoding customer insights: using Jobs to be Done to get the full picture of your consumers’ behavior. Includes AirBnB as an example.
Is a misunderstanding of your customers stalling growth? Greg shares with you the six stages of the buyers’ timeline to help untangle things.
For most SaaS founders, it’s the place where users click “buy,” sign up, or reach out to the company. But my experience has led me to realize that this page plays a much more significant role.
