Demand-Side Sales SaaS
The six stages of the buyers’ timeline
Is a misunderstanding of your customers stalling growth? Greg shares with you the six stages of the buyers’ timeline to help untangle things.
Flip the lens on your innovation practice.
Articles
Jobs To Be Done Product Pages SaaS
Does your product page speak to your customers’ JTBDs?
For most SaaS founders, it’s the place where users click “buy,” sign up, or reach out to the company. But my experience has led me to realize that this page plays a much more significant role.
Demand Side JTBD SaaS
A key unlock for SaaS growth could be deprioritizing a particular Job.
Sometimes, a key unlock for growth is deprioritizing a particular Job. Learn how SaaS organisation, InVideo, dropped a Job and saw revenue soar.
churn Jobs To Be Done SaaS
Why churn is a problematic word in the world of SaaS
As you scale your SaaS or indeed any product-based organization, you’ll be laser-focused on keeping your customer base. But there are a few reasons why this metric can actually be hugely misleading.
Demand-Side Sales Sales
Why demand-side selling is better (if you want your product to be a success).
Think about your product. How do you sell it? It’s likely that your sales and marketing spend time looking at the features and benefits, figuring out to who you’re going to sell it. But there’s actually another way.