Flip the lens on your innovation practice.
Decoding customer insights: using Jobs to be Done to get the full picture of your consumers’ behavior. Includes AirBnB as an example.
Is a misunderstanding of your customers stalling growth? Greg shares with you the six stages of the buyers’ timeline to help untangle things.
For most SaaS founders, it’s the place where users click “buy,” sign up, or reach out to the company. But my experience has led me to realize that this page plays a much more significant role.
Sometimes, a key unlock for growth is deprioritizing a particular Job. Learn how SaaS organisation, InVideo, dropped a Job and saw revenue soar.
As you scale your SaaS or indeed any product-based organization, you’ll be laser-focused on keeping your customer base. But there are a few reasons why this metric can actually be hugely misleading.
