Flip the lens on your innovation practice.
You can’t just build based on who. Unpacking language to get past the surface crap people tell themselves.
If you talk to companies, it seems like innovation is the main goal. But with so much focus on innovation, why don’t we have more of it?
People in business think they know about the market… but there’s a disconnect. And this disconnect comes from our need to make sales a ‘process’ and not about demand.
The key to effective teams who’ll be key to the success of a JTBD project are those who will mesh well together, and who will complement each other’s strengths and weaknesses.
It’s a book of truth about the customer in a moment. And this piece of information we can use to apply to the supply side and understand how to build products that are actually meaningful and better for both our organizations and the customer.
