Demand-Side Sales
The Top 10 JTBD Interview Tips
JTBD interviews play a key role in learning your customers’ progress. But let’s face it… they’re not like your usual interview type.
Flip the lens on your innovation practice.
Articles
Jobs To Be Done
The Top 5 Tools for Making That Sale
Sales won’t magically fall into your lap. The good news is I have five tools that will help you meet those quotas and become an extraordinary salesperson.
Customer Interviews Jobs To Be Done
The 1 Question to Ask Customers to Develop Great Products
No one can have everything. The question, then, isn’t whether or not you have to make tradeoffs. To design and build a truly great product, you have to be able what tradeoffs are your customers willing to make?
Product Development
Why Tradeoffs Matter in Product Development
When you’re designing, developing, and building a product, you need to think about tradeoffs. You must be able to define what you are willing to give up to move forward.
Customer Interviews
3 customer behavior frameworks that’ll change how your users see value
Uncovering demand is about you going into your customers’ lives.
It’s about uncovering your customers’ struggling moment, the outcome they seek, and the progress that they are trying to make. Let Bob show you the three customer behavior frameworks that’ll get you the answers you need.