Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Supply and demand isn’t just an abstract economic idea. It’s the lens you’re using when your numbers start telling you something is wrong. When usage isn’t sticking, when revenue stalls, and when people sign up and don’t come back.
Every “new” idea is built on top of something else. Bob Moesta and Greg Engle unpack why chasing new is supply-side thinking — and what successful innovators focus on instead.
Most people think selling an idea means convincing people. It doesn’t. Greg breaks down why the real job is helping people see progress.
Most companies think about growth the wrong way. They look at their existing market, count potential customers, and start optimizing – better features, sharper messaging, tighter sales processes.
Most salespeople focus on closing the deal. But if you don’t understand why your customer bought in the first place, you’ll keep losing deals you should win and customers you should keep.
