Everyone says they use systems thinking. So why is no one applying it?
Everybody says they’re customer-centric. Then you watch how they work, and almost everybody behaves left-to-right, supply-side first.
Flip the lens on your innovation practice.
Learning and Resources
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Jobs To Be Done systems thinking
It looked like a positioning problem. Turns out, it was a systems problem.
Stalled growth is rarely a positioning or feature problem. Here’s how InVideo grew $25M by applying systems thinking.
big data systems thinking
You don’t have a data problem, you have a causation problem.
Big data shows you what happened, not why. Learn why causation comes from going narrow and deep first, then using big data to confirm and size.
Demand-Side Sales Jobs To Be Done Product Development
Why building what you love isn’t the same as building what sells
The product teams I’ve worked with who get this right share one habit: they surface potential compromises early, long before they have to make them.
Demand-Side Sales Sales
When the business stalls, check which side you’re on
Supply and demand isn’t just an abstract economic idea. It’s the lens you’re using when your numbers start telling you something is wrong. When usage isn’t sticking, when revenue stalls, and when people sign up and don’t come back.