Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Buying isn’t using. Why do most innovation teams ask questions that can only confirm what they already know?
When a team hands me a persona at the kickoff of a product project and tells me this is who we’re building for, I already know how the next nine months are going to go.
Here’s something worth sitting with: there’s no such thing as a new idea. If something seems new it’s because you haven’t seen it in that place before. But it’s been done.
Stop trying to convince people. For founders selling new ideas, real progress comes from surfacing the anxieties… not winning the argument.
Everybody says they’re customer-centric. Then you watch how they work, and almost everybody behaves left-to-right, supply-side first.
