From developing features nobody wants to building progress your customers need.

Turn your feature factory
into a focused strategy.

You’re shipping fast, gathering feedback, and iterating. Your roadmap is a wish list,
not a strategy. 

But your product is becoming everything to everyone and nothing to anyone.

The problem? You’re building features, not progress.

We work with growing software and SaaS companies, helping them to prioritize
the right customers and product development, leading to scalable growth.

Problems we solve

You skip customer research to ship faster

“Move fast and break things” means you’re guessing what customers need instead of knowing what job they’re hiring you to do.

Your team has no common vocabulary for customers

Product sees use cases. Engineering sees tech requirements. Success sees adoption metrics. Nobody’s talking about the same person making progress. 

Failed product launches and finger-pointing

You have a good microscope for feature feedback but no 10,000-foot view of why customers actually hire your product.

Prioritisation is a political process, not strategy

Without clear customer Jobs, every feature request feels equally important. The loudest voice wins, not the customer’s voice.

How we can help

We’ll help you to speed up your prioritization process by understanding
which features actually help customers make progress versus which ones
just add complexity.

Our product development consultancy and growth strategy will help you:

• Stay focused on your core value with a clear understanding of what progress
  you enable better than anyone else.
  
  
• Get your entire product organization aligned around customer jobs so
  engineering, product, and success teams are building toward the same
  outcomes.
  
  
• Make strategic roadmap decisions with multi-dimensional customer
  knowledge that reveals what to build, what to kill, and what to say no to.