For many SaaS businesses, growth can feel elusive. We’ve worked with over 3,500 products, from social marketplaces to SaaS and enterprise software, and we’ve seen the same hurdles over and over.
But the way forward doesn’t always require flashy new features or broader customer segments. Often, it’s about understanding what your customers are truly trying to achieve – their Jobs to Be Done (JTBD).
Scaling your SaaS product through the lens of Jobs to Be Done
5 Ways to Design, Launch and Scale your SaaS product is a new guide will provide actionable insights grounded in JTBD theory to help you grow sustainably.
Whether you’re an early-stage founder, a product lead, or a head of growth, this free download will show you how to connect with your customers’ core needs, tackle roadblocks, and build a product they genuinely want to use.
What you’ll find inside the guide:
Understanding what customers really want
Learn why relying on surface-level assumptions about customer needs can lead to missed growth opportunities.
Why people stop using your product
Churn doesn’t just mean dissatisfaction; it can indicate unmet needs, mismatched expectations, or even changes in the customer’s own life.
Why dropping a customer segment isn’t a bad thing
Trying to serve everyone often serves no one. Discover why focusing on core Jobs can actually strengthen your product and attract loyal customers.
Navigating B2B vs. B2C product development
B2B and B2C models each come with unique demands. We break down how to balance these perspectives in your product design.
Using Greenline development to avoid failed launches
Discover how to anticipate issues early and reduce the high costs associated with last-minute fixes and reactive changes.
Get your copy today and look at your software product through a new lens (your customers!)
Background
A staggering 95% of new products fail, a stat shared by the late Clayton Christensen. This failure rate doesn’t just affect startups; enterprise corporations are hit just as hard. When we unpack why so many of these products fall short, the reasons seem straightforward: vague audiences, chaotic operations, and a lack of clear product responsibility. Yet these issues persist.
After decades of experience and thousands of products, we’ve learned that understanding customers’ true needs and circumstances—what progress they’re trying to make—is key to driving sustained growth.
Our downloadable guide, 5 Ways to Design, Launch and Scale your SaaS product, is packed with insights and real-life examples to help you look at your growth strategy in a new way.
Includes Case Study: InVideo’s Path to Growth Through Focused Jobs
When SaaS platform InVideo hit a growth plateau in 2022, its leadership team was determined to uncover the reasons behind the slowdown.
With a steady flow of new users, their product was seeing traction but not converting into lasting growth. Sanket Shah, InVideo’s CEO, soon discovered that despite adding features and refining the product, they’d lost sight of their core value proposition.
In partnership with The Re-Wired Group, InVideo analyzed their customer base using JTBD principles. Three core Jobs emerged, revealing clusters of users with distinct needs.
The team discovered that advanced users requested complex features but often churned after brief periods. Sanket recalls, “We were building for a group that kept asking for more but would ultimately leave. The turning point was realizing that these users wanted simplicity, not complexity.”
The solution? Focus on InVideo’s top two Jobs. By doubling down on its core value, InVideo witnessed an impressive rebound in growth. Read more about deprioritzing a Job.
Scaling sometimes requires difficult decisions about who your product is really for. By focusing on the Jobs that drive long-term value, InVideo saw renewed growth and strengthened its market position. Read more about InVideo’s SaaS growth.
Don’t Miss Out: Download Your Free Guide Now
Whether you’re an early-stage founder or part of a scaling team, this guide offers practical insights to help you leverage the Jobs to Be Done framework for your SaaS business.
It’s time to build with purpose, stay focused on what matters, and see growth through a demand-side lens.