Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
As entrepreneurs we have this habit of looking at an issue as “one problem with one solution”. This is know as red line development. When you don’t look at a situation broadly enough, you end up defaulting to conduct A/B testing.
Join Bob in our latest 5-part email series introducing you to the skills needed to grow your startup, prioritise the right markets, and ultimately, innovate.
Bob shares the key differences between innovation and invention. He discusses the traits, the thinking, and the skills.
Spoiler: They’re not doing it on purpose, you’re just not asking the right questions.
You can’t just build based on who. Unpacking language to get past the surface crap people tell themselves.
