
Why I have a big problem with TAM
TAM is the first step of market sizing whereby we look for the total demand for a product – but are we using the right data?
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
TAM is the first step of market sizing whereby we look for the total demand for a product – but are we using the right data?
As entrepreneurs we have this habit of looking at an issue as “one problem with one solution”. This is know as red line development. When you don’t look at a situation broadly enough, you end up defaulting to conduct A/B testing.
Join Bob in our latest 5-part email series introducing you to the skills needed to grow your startup, prioritise the right markets, and ultimately, innovate.
Bob shares the key differences between innovation and invention. He discusses the traits, the thinking, and the skills.
Spoiler: They’re not doing it on purpose, you’re just not asking the right questions.