Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
You know when you’ve done a good job when they’re laughing or showing emotion with you. If they say, “boy, that’s a really good question i haven’t thought about that” you’re on the right track.
What separates us from other practitioners of Jobs to be Done (JTBD), is we talk about the functional, emotional and social components. For a Job to be truly complete, it needs all three elements.
JTBD interviews play a key role in learning your customers’ progress. But let’s face it… they’re not like your usual interview type.
Sales won’t magically fall into your lap. The good news is I have five tools that will help you meet those quotas and become an extraordinary salesperson.
No one can have everything. The question, then, isn’t whether or not you have to make tradeoffs. To design and build a truly great product, you have to be able what tradeoffs are your customers willing to make?
