Flip the lens on your innovation practice.
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
If you’re struggling to be great at sales, you’re not alone.
While seasoned salespeople already instinctively understand the concepts taught here, they had to muddle their way through the ick at first too. We wrote Demand-Side Sales 101, so you don’t have to struggle.
Our approach means we don’t need to conduct 100 or 1000 interviews to get our answer, we are able to do it in fewer.
JTBD is all about what people are going to do next, it’s not about the Job they do now. That’s why you can’t over simplify your audience.
You know when you’ve done a good job when they’re laughing or showing emotion with you. If they say, “boy, that’s a really good question i haven’t thought about that” you’re on the right track.
What separates us from other practitioners of Jobs to be Done (JTBD), is we talk about the functional, emotional and social components. For a Job to be truly complete, it needs all three elements.
