No one can have everything. The question, then, isn’t whether or not you have to make tradeoffs. To design and build a truly great product, you have to be able what tradeoffs are your customers willing to make?
When you’re designing, developing, and building a product, you need to think about tradeoffs. You must be able to define what you are willing to give up to move forward.
The Product Leader’s Guide to Understanding why your Customers Hire you and Your product . Why other solutions fail to truly show you why your customers use your product.
Uncovering demand is about you going into your customers’ lives.
It’s about uncovering your customers’ struggling moment, the outcome they seek, and the progress that they are trying to make. Let Bob show you the three customer behavior frameworks that’ll get you the answers you need.
There’s a distinction between a customer and a consumer and how you distinguish between the two. When you’re in the business to business (B2B) space, you need to satisfy both the consumer and the customer.
Here Bob Moesta and Greg Engle discuss the point that when you’re in the business to business (B2B) space, you need to satisfy both the consumer and the customer.