What do we mean by demand-side and supply-side?
There are two different, interdependent systems in product innovation: supply and demand. Some believe the supply creates the demand, but at The Re-Wired Group, we think differently.
Flip the lens on your innovation practice.
Learning and Resources
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Demand-Side Sales Product Development Sales
A Paradigm Shift to a Demand-First Approach
Jobs to Be Done: A Paradigm Shift to a Demand-First Approach. By Greg Engle, Founding Partner, The Re-Wired Group
Jobs To Be Done
What is the Jobs To Be Done framework?
Jobs To Be Done (JTBD) is a framework that helps you understand why and how people buy products.
Let us show you how to learn how to apply it.