Demand-Side Sales
The Top 10 JTBD Interview Tips
JTBD interviews play a key role in learning your customers’ progress. But let’s face it… they’re not like your usual interview type.
Flip the lens on your innovation practice.
Learning and Resources
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Jobs To Be Done
The Top 5 Tools for Making That Sale
Sales won’t magically fall into your lap. The good news is I have five tools that will help you meet those quotas and become an extraordinary salesperson.
Customer Interviews Jobs To Be Done
The 1 Question to Ask Customers to Develop Great Products
No one can have everything. The question, then, isn’t whether or not you have to make tradeoffs. To design and build a truly great product, you have to be able what tradeoffs are your customers willing to make?
Product Development
Why Tradeoffs Matter in Product Development
When you’re designing, developing, and building a product, you need to think about tradeoffs. You must be able to define what you are willing to give up to move forward.
Customer Interviews
The Product Leader’s Guide to Building Better Products that Resonate
The Product Leader’s Guide to Understanding why your Customers Hire you and Your product . Why other solutions fail to truly show you why your customers use your product.