Learning and Resources

Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.

Demand-Side Sales Product Development Sales

A Paradigm Shift to a Demand-First Approach

Jobs to Be Done: A Paradigm Shift to a Demand-First Approach. By Greg Engle, Founding Partner, The Re-Wired Group

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Jobs To Be Done

Jobs To Be Done (JTBD) is a framework that helps you understand why and how people buy products.

Let us show you how to learn how to apply it.

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