Reframing the Sales Process With Demand-Side Sales
"I don't need to sell my product; I need to help people buy it." On today's Circuit Breaker Show, Bob and Greg discuss their book Demand-Side Sales. They will talk about why they wrote it, and what they learned from it. They'll also talk about what they believe to be the most difficult challenge for people implementing demand-side sales.
Series 2: Episode 4 | 31 January 2023