From breaking points to breakthroughs.

The Re-Wired Group is an innovation and design consulting firm that helps world-class organizations, institutions, and start-ups build better products and unlock transformational growth.

How we work

The original thinkers behind Jobs To Be Done.

Founded in 2009 by Bob Moesta, one of the principal architects of the Jobs to be Done theory, along with Greg Engle and Chris Spiek, we’re a small but scrappy firm that approaches innovation as both an art and science.

In short, fast, and intense work engagements, we help your teams accelerate insight, build momentum, and enable flexibility.

Deep discussion and debate, combined with our rigorous Jobs To Be Done research methodology, create ‘aha’ moments that lead to highly impactful results.

Working with The Re-Wired Group transformed the way we look at our business. We now understand why our customers hire us and what they are looking to accomplish.
Julie, R&D Director, CPG company

A cross-functional team, supporting cross-functional teams.

With backgrounds in management, sales, accounting, and education, we bring a diversity of thought, language, and skills to the innovation process.

We’ll help you break out of unproductive thought patterns and functional silos and create frameworks, processes, and products that deliver incredible results for your customers and organization.

You’ll also learn repeatable frameworks and tools to help you get unstuck and develop a customer-centric mindset, so you can continue to design and launch more successful products after your time with us.

Learn more about our services

Meet the team.

We’re deep thinkers driven by intense curiosity. On any given day, you can find us delving in to understand the anxiety of change, exploring the context around a consumer’s struggling moment, or engrossed in an intense debate on where to find the best pizza in Detroit.