Flip the lens on your innovation practice.
How InVideo became one of the most used AI software products in the world, …by focusing on where true demand for their offering was.
Trusted by the best of the best.
How Hudl reduced feature bloat by focusing on the progress of its most profitable customers, resulting in 5x growth.
How Basecamp experienced YOY growth by aligning its marketing and product around its customers’ true motivations.
“We were able to yield clear actionable insights into the users – in a way and language that we just hadn’t got to before. ”
Media |Online Publication
“Language at scale is really difficult.
You helped us to look for ways to make that better, make it simpler and make it clear for our team to build the right thing.”
Fortune 500 Company | Product Design
When serving everyone means you’re serving no-one. How Intercom achieved 500% growth in 18 months by architecting its functions around the progress their customers wanted to make when hiring them
How SNHU increased online class enrolment by 259x and became a billion-dollar institution.
“We go back to those interviews all the time; they’re gold. They’re the gift that keeps on giving.”
Education | Not for Profit
How Autobooks closed twice as many leads (in half the time) by overhauling their sales process and demo.
In this Switch Workshop, we share with you the very process used to understand why the impulse buy doesn’t exist, with an interview run by Bob Moesta and Chris Spiek of The Re-Wired Group, and Brian Walker, the Mattress Buyer.
“The reality is most customers can’t accurately articulate why they bought. Re-Wired helped us build a successful growth strategy informed by why and when customers buy our products.”
Manufacturing | CPG
“It was unlike any research I’d done before. Instead of following a predetermined list of questions, we let the conversation flow, uncovering deeper insights.”
Insurance | Services
How a fast food restaurant increased sales of milkshakes by identifying who it was really competing against in the customers’ eyes.
How The Re-Wired Group partnered with a homebuilder to increase sales by over 20% by identifying the switching moment of its customers.
