Buyer Personas Jobs To Be Done
JTBD versus Buyer Personas
JTBD is all about what people are going to do next, it’s not about the Job they do now. That’s why you can’t over simplify your audience.
Flip the lens on your innovation practice.
Learning and Resources
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Interviews Jobs To Be Done
How to improve your JTBD interviewing skills
You know when you’ve done a good job when they’re laughing or showing emotion with you. If they say, “boy, that’s a really good question i haven’t thought about that” you’re on the right track.
Jobs To Be Done
What should a JTBD include?
What separates us from other practitioners of Jobs to be Done (JTBD), is we talk about the functional, emotional and social components. For a Job to be truly complete, it needs all three elements.
Demand-Side Sales
The Top 10 JTBD Interview Tips
JTBD interviews play a key role in learning your customers’ progress. But let’s face it… they’re not like your usual interview type.
Jobs To Be Done
The Top 5 Tools for Making That Sale
Sales won’t magically fall into your lap. The good news is I have five tools that will help you meet those quotas and become an extraordinary salesperson.