Customer Insight Learning to Build
What’s Your Customer’s Value Code?
And what does steak or pizza have to do with uncovering demand?
Flip the lens on your innovation practice.
Learning and Resources
Guides, playbooks, books, podcasts and more to help you understand why your customers hire you.
Innovation Learning to Build
Learning To Build
An overview of the best-selling book that will show you the five bedrock skills of innovators and entrepreneurs.
Green line development Jobs To Be Done Product Development
How Green Line development will help you to avoid product failure
Nearly half of all resources on new product development and commercialization are spent on projects and products that either get canceled or underperform.
Getting Buy-In Jobs To Be Done
3 Tips for Getting Buy-In for Jobs to be Done
When facing a business challenge of some kind, most people can see the symptoms. But few can get to the real issue – and show how in the long term, doing things the old way could harm your organization. But why is getting buy-in for new ways so tough?
Cross-Functional Alignment Jobs To Be Done
Why a Shared Language is Paramount for Aligning Cross-Functional Teams
Sales, product, and engineering teams work great individually, but put them together and things fall through the cracks. Despite all the meetings, tension only seems to grow, causing teams to get farther and farther away from the customer. Sound familiar?